To deliver quality food inflight, you need to understand that we are dealing with a lot of different people and cultures, who all come together to eat our dishes onboard of a plane! Since we are a European based company, it doesn’t mean the whole world likes what we like. We take our job to connect the world very serious and we immerse ourselves with different food cultures to serve the complete world on its best! Naturally you are not only looking at taste but also at religion (Halal, Kosher, Indian) – or things like Vegetarian and Vegan.
Also people can be lactose intolerant etc...
The first step is to pick a product that is loved all over the world. One of our specialties is 'best fries in the sky'. This product will become nice and crispy if you bake them in an airline oven! So this product can be a perfect base to develop products for different continents! It is Vegetarian and Vegan and Halal at the same time (a wide base).
The next step is to give the product a more specific taste per continent with an additive taste. And fortunately we have more than 20 years’ experience in the international food business, what is helping us a lot on this development step! The additives are easy to change per continent.
Work with us and we can create your own regional fries to give you your own signature.
The question keeping me occupied lately is FAIR TRADE!! Shouldn’t trade always be fair? I personally have a saying which our business always uses, knowing: IF EVERYBODY EARNS SOMETHING NOBODY WILL COMPLAIN! But what is the general perception of what FAIRTRADE means?
Again, a though question asked by my colleagues. I immediately ask myself how is Buy on Board different from complementary on board?? Buy on board naturally costs more money but do airlines in Buy on board take different products on board than Complementary?
Download the Snackbox-To-Go brochure